Posts Tagged ‘ Research ’

Hey, Pandora: Welcome To Our World

June 3, 2013
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Hey, Pandora: Welcome To Our World

Users have probably felt it for some time.  Now it’s been confirmed:  Pandora has been sneaking in more commercial units. This will sound familiar because it’s been a broadcast radio tactic since Marconi…or Mel Karmazin.  Station sales staffs have consistently worked at the margins to squeeze in as many spots in as possible, flirting with the tipping point.  The trick is in the balance, and it’s never an easy task in an industry where there’s simply a limited amount of inventory and seemingly insatiable revenue goals. Back in those...

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Venus & Mars

May 31, 2013
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Venus & Mars

Clear Channel’s new study about digital media habits, published by a number of radio trades, caught my eye this week.  As an industry friend confided to me, there is simply too much research and data coming out for the average radio manager to absorb. He’s right.  I realize that Jacobs Media may be part of that “problem,” as our Techsurvey9 is a research gift that keeps on giving.  Our format-centric webinars continue to be eye-openers, hopefully providing guidance to radio execs from around North America.  But it’s a lot of...

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Fail Fast

May 29, 2013
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Fail Fast

In an insightful interview by the Wall Street Journal’s Walter Mossberg with Bob Bowman, MLB’s head of Advance Media, there are great lessons about how traditional entertainment businesses are navigating the digital space – especially mobile. First, there’s an experimental aspect to what MLB has accomplished, led by the vision of MLB Commissioner Bud Selig who championed the idea of a digital division for his league.  Here’s Bowman’s quote on vision and leadership: “We started at a time when Internet was up and down, and no one knew it...

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In Praise of Pareto

May 28, 2013
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In Praise of Pareto

As we present our format “deep dive” webinars for Techsurvey9, and prepare for our free Conclave webinar on June 5, I continue to marvel at the “trackability” of this massive study. Of course, having more than 78,000 responses contributes to TS9′s stability, but I often hear questions that go to the heart of this survey’s source – email databases.  Similarly in our Public Radio Tech Surveys (our fifth annual will be presented next month to stakeholders), I field queries about the trustworthiness of a “member-based” survey. First and foremost, every survey has...

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Social Sharing Lens

May 23, 2013
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Social Sharing Lens

Hard to believe that it was about a month ago that we were all glued to our TVs, watching the developments in the Boston Marathon bombing. Aside from the tragedy itself, one of the most interesting aspects of the ensuing investigation revolved around how video and pictures broke the case open.  In fact, law enforcement agencies made their way through 10 terabytes of data from consumer cell phones, retail store cameras, and other video sources in order to better understand what happened and who did it. And from a sharing...

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Coppin’ Some Z’s

May 21, 2013
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Coppin’ Some Z’s

The news that Yahoo is paying a reported $1.1 billion for Tumblr says a great deal about the differences in how broadcast and digital media executives view teens – otherwise known as Generation Z. For Yahoo’s Marissa Mayer, there’s a realization that in web circles, her brand is graying – rapidly.  While Yahoo was a hot, exciting search brand that we all remember from our early days on the “worldwide web,” today it is struggling for relevance, especially among younger Internet users. As The New York Times notes, Yahoo has...

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Acknowledgment 101

May 15, 2013
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Acknowledgment 101

So now we know. One of the beauties of our Techsurveys is that they allow you to ask questions you just don’t have time for during the course of researching and managing your brand. That’s where Techsurvey9 comes into play – especially when it comes to critical areas from mobile to social – where getting it right has become so much more important in just the past couple years. The paradox with social is that it’s deceiving.  Because it’s free, many think it’s easy.  I’m channeling Lori Lewis a...

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Bad Ads

May 13, 2013
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Bad Ads

We see so much research these days that it’s easy to ignore those “so what?” headlines – like this one: “Americans Fed Up With Bad Ads” That’s the hook from a recent “Research Brief” from the Center for Media Research.  The study, conducted by InsightsOne with Harris Interactive, finds that 87% of Americans 18+are fed up with the number of irrelevant ads they’re exposed to before they start to ignore a company. Apparently, annoying ads are everywhere.  But the biggest culprits are on TV (60%), followed by websites and email/sidebar...

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Format Holes

May 8, 2013
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Format Holes

Since our Techsurveys expanded last year, our ability to explore formats has become one of the most popular dimensions of these studies, designed to help radio see around corners.  Our expressed goal since we started this research initiative nine years ago was to help the industry understand what listeners do when they’re not tuned into radio. Since those early days before iPhones and Facebook, our Techsurveys have broken a lot of ground, from discovering the “cell phone only” problem to the apps opportunity to the social media acknowledgment challenge.  And our...

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And The Winner Was…

April 26, 2013
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And The Winner Was…

Now that the Boston Marathon bombing story is ending up in the legal system, it is instructive to look back at the winners and losers in the media and technology race during last week’s big news story. There doesn’t seem to be any question in too many people’s minds that Twitter came out of this whole thing as a key source of information and coverage.  In an environment where everyone is trying to pull off “breaking news” – and many are failing – Twitter consistently led the way. This says...

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