Posts Tagged ‘ Social Networking ’

Coppin’ Some Z’s

May 21, 2013
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Coppin’ Some Z’s

The news that Yahoo is paying a reported $1.1 billion for Tumblr says a great deal about the differences in how broadcast and digital media executives view teens – otherwise known as Generation Z. For Yahoo’s Marissa Mayer, there’s a realization that in web circles, her brand is graying – rapidly.  While Yahoo was a hot, exciting search brand that we all remember from our early days on the “worldwide web,” today it is struggling for relevance, especially among younger Internet users. As The New York Times notes, Yahoo has...

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Acknowledgment 201

May 16, 2013
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Acknowledgment 201

Yesterday, we took a look at the importance of responding to consumers who visit radio’s social pages.  Far too often,  a cavalier attitude about listeners (“contest pigs”) has led to aloof, ambivalent, or even negligent policies in markets big and small. For all those request line calls that blinked away and went unanswered, for those letters and emails that waited for a response, and for brush-offs that occurred at station events by egotistical DJs, the chickens are coming home to roost.  On Facebook, Twitter, Pinterest, and other social networks where consumers are demanding...

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Acknowledgment 101

May 15, 2013
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Acknowledgment 101

So now we know. One of the beauties of our Techsurveys is that they allow you to ask questions you just don’t have time for during the course of researching and managing your brand. That’s where Techsurvey9 comes into play – especially when it comes to critical areas from mobile to social – where getting it right has become so much more important in just the past couple years. The paradox with social is that it’s deceiving.  Because it’s free, many think it’s easy.  I’m channeling Lori Lewis a...

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Elevator Pitch

May 7, 2013
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Elevator Pitch

A recent article on CNBC’s website highlighted the coffee wars between Starbucks, Dunkin Donuts, and McDonald’s and gave us a glimpse into some “corner office wisdom” each company’s corporate leadership. But what struck me in the story was Starbucks’ CEO Howard Schultz’s take on the competitive landscape, in addition to how he considers Starbucks a different player in the field. In the process, he reeled off his company’s mission: “The sourcing and roasting of quality coffees and the experience we create in our stores.” Succinct, simple, direct, and solid.  Pretty...

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Anti-Social Media

May 3, 2013
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Anti-Social Media

As big announcements in the tech world go, this will not go down in history as one of them. But the news that Detroit’s Ford Field – the home of the Detroit Lions – now has a new Verizon Wi-Fi system – should be of interest to football fans, technologists, and perhaps even sociologists. No, the Lions are certainly not the first team to do this.  Months ago, we talked about how the Kraft family was breaking new ground in this same arena for Patriots games.  For the Lions, this...

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And The Winner Was…

April 26, 2013
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And The Winner Was…

Now that the Boston Marathon bombing story is ending up in the legal system, it is instructive to look back at the winners and losers in the media and technology race during last week’s big news story. There doesn’t seem to be any question in too many people’s minds that Twitter came out of this whole thing as a key source of information and coverage.  In an environment where everyone is trying to pull off “breaking news” – and many are failing – Twitter consistently led the way. This says...

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The 8,000 Pound Gorilla

April 24, 2013
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The 8,000 Pound Gorilla

That’s not a typo.  We’re talking 8,000 pounds here. That’s because if I told you that virtually your entire audience can be found every day at a key, easy to access, free location, would that be of interest to you? And if I told you that this large group of your P1s, P2s, and P3s hang out at this location for a significant portion of their awakening hour – every day – would that be a signal that you ought to join them? And if I told you that...

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In The Moment

April 22, 2013
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In The Moment

Celebrities have amazing power. Everyone knows them, they are household words, and they have the ability to surprise, amaze, and enchant – often just by showing up. However, too often, much of what we read, see, and hear about celebrities is shocking.  Pop culture rollercoasters along from Lindsay Lohan to Justin Bieber to Tiger Woods.  We form opinions – right or wrong – about whether these people are intrinsically good or bad with just the limited amount of information we read or see.  Our expectations continue to drop lower and lower even...

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#GetWithIt

April 18, 2013
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#GetWithIt

On a recent MLB broadcast, sports play-by-play legend Vin Scully was reading a liner card about the Dodgers’ Twitter poll where fans were asked to tweet/vote on one of two hashtags. And Scully wondered out loud about what the heck is a hashtag anyway.  You can watch the video below. >EMAIL RECIPIENTS: CLICK HERE TO WATCH VIN SCULLY VIDEO< Deadspin, the popular sports alternative website to the more mainstream ESPN.com, cut him some slack: “Vin Scully doesn’t need this shit.  Probably half the people watching Dodgers games are watching specifically for Scully,...

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One A Day

April 17, 2013
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One A Day

I don’t know about you, but I fly so much that when I finally get on board a plane, stow my roller bag, and get settled in, the last thing I want to do is strike up a conversation with the person in the next seat. But maybe I should. In reading an interview with Mark Zuckerberg in Fortune last week, he talked extensively about his highs and lows, as well as his approach to business. But one of the most interesting insights into the mind of Zuck was...

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