We’ve all been there. You wake up one day – or 5 o’clock rolls around – and it turns out that one of your competitors has changed formats. And now they’re coming right at you. They’re playing your music, with your value proposition, and your liners. And they’re commercial-free so even your core fans will try them out. And it also turns out that this is no ma and pa company – it’s one of the biggest corporations in the business and they’re gunning right at your heart. It’s...









