Posts Tagged ‘ Youth ’

Now Firing

June 13, 2013
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Now Firing

Don’t think for a moment that talk and chatter don’t lead to perceptions. In radio, the talk for the past few weeks (few years?) has been about layoffs in highly visible radio companies. And while cutbacks are still only rumored, smaller employee counts have become the norm in radio.  And it continues to be a part of radio management and corporate conversations.  So while broadcasters pare their payrolls and health care obligations by cutting staff, the competition is moving in a very different direction. And as radio continues to struggle...

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Phone Wars

June 7, 2013
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Phone Wars

So you think radio is a competitive business? Apple is in a war with Samsung, and it’s a bloody one.  Sure, it’s about volume (in radio parlance, ratings), but it’s even more about the cool factor.  And in that dimension, Apple has a challenge on its hands with the Galaxy S4 handsets. This is a similar challenge that radio stations face every day – how to “own” a hill and how to communicate leadership. Radio often chooses a positioning statement (“Favorites of the ‘80s, ‘90s, & Today”) along with the superlative...

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Coppin’ Some Z’s

May 21, 2013
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Coppin’ Some Z’s

The news that Yahoo is paying a reported $1.1 billion for Tumblr says a great deal about the differences in how broadcast and digital media executives view teens – otherwise known as Generation Z. For Yahoo’s Marissa Mayer, there’s a realization that in web circles, her brand is graying – rapidly.  While Yahoo was a hot, exciting search brand that we all remember from our early days on the “worldwide web,” today it is struggling for relevance, especially among younger Internet users. As The New York Times notes, Yahoo has...

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Acknowledgment 101

May 15, 2013
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Acknowledgment 101

So now we know. One of the beauties of our Techsurveys is that they allow you to ask questions you just don’t have time for during the course of researching and managing your brand. That’s where Techsurvey9 comes into play – especially when it comes to critical areas from mobile to social – where getting it right has become so much more important in just the past couple years. The paradox with social is that it’s deceiving.  Because it’s free, many think it’s easy.  I’m channeling Lori Lewis a...

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Sonic Youth

April 2, 2013
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Sonic Youth

It seems that as the Digital Age continues to impact traditional media, everyone has an opinion about why radio is being affected by the onslaught of technology and choice. Comments sections are loaded with anonymous opinions, often laced with vitriol aimed at corporate broadcasters, lame strategies, and accusations that everything from voicetracking to HD radio to Rush Limbaugh is killing radio. Everyone is entitled to their theories, whether you publish a trade publication, a blog, write a corporate newsletter, or simply leave your comments for all to see.  And a very common...

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Stay-At-Home Radio?

March 18, 2013
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Stay-At-Home Radio?

You may have heard the story about Yahoo CEO Marissa Mayer’s edict banning her staffers from working out of the house.  The story is developed a number of odd tentacles, but if you focus on Mayer’s main message – that her employees should show up at work – there’s something interesting to talk about. Mayer is no stranger to technology and the workplace, having been one of the original Google employees (she was #20).  And one of her most talked about moves since joining Yahoo is making it mandatory...

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Next

January 7, 2013
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Next

By now, most of us mature types have long admitted how “native” users of technology discover technology long before it shows up on our radar screens. Aside from the obvious benefits, one of the greatest things about having had children back in the ‘90s and early ‘00s was watching them adopt and master new gadgets and platforms. If you’re a parent, you know exactly what I’m talking about.  As tuned in as we think we are (and we’re not), everyone can learn a great deal from those who aren’t old enough to...

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Best of jacoBLOG – Radio Doesn’t Need A Prom

December 31, 2012
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Best of jacoBLOG – Radio Doesn’t Need A Prom

As we close out 2012, we’re featuring the Best of JacoBLOG – the most-read posts of 2012.  And if this one has a ring of familiarity, it’s probably because it ran just a couple of weeks back.  It started out with me reading about coverage of Radio Ink‘s big conference in NYC, and it went from there.  Emotions are still pretty charged up over this issue.  See what you think.  – FJ OK, it’s true.  I did not attend Radio Ink’s “Forecast 2013” event earlier this week, but I...

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Best of jacoBLOG – What’s On Your Mind(set)

December 28, 2012
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Best of jacoBLOG – What’s On Your Mind(set)

Oh boy – this post stirred things up big time when it ran last summer.  We’re doing Best of JacoBLOG as we wrap up 2012, and this one was one of the most-read and talked-about posts.  The good news is that the authors of The Beloit List actually changed their original comments about radio, and maybe this post had a little something to do with it.  So check it out, but if you’re in radio, better watch that blood pressure. - FJ Every year Beloit College (Beloit, WI) puts together...

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Radio Doesn’t Need A Prom

November 30, 2012
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Radio Doesn’t Need A Prom

OK, it’s true.  I did not attend Radio Ink’s “Forecast 2013” event earlier this week, but I followed the conference on Twitter and through trade press articles. This running theme about how radio is misunderstood by advertisers continues to amaze, perplex, puzzle, and yes, even anger me.  As a programmer and programming consultant, I have spent nearly four decades helping radio stations achieve their ratings goals. And more often than not, I’ve been successful.  But in recent years, strong ratings matter less and less. That’s because the age-old equation...

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